Birra Moretti, a brand with deep roots in the ancient city walls of Udine, a serene provincial town in the Friuli region, has been a symbol of Italian brewing tradition since 1859. The factory, initially producing about 250,000 liters of beer annually, easily met the regional demand. Today, it is brewed using the same recipe, combining the finest ingredients to maintain its high quality and premium taste. This traditional lager, known for its balanced and savory flavor, is not just a beverage but a part of Italy’s culinary heritage, perfectly complementing simple yet appetizing dishes like risotto, pasta, and freshly baked pizza.
Birra Moretti’s journey to global recognition is remarkable. Exported to over 40 countries, including the United States, the United Kingdom, Canada, and Japan, it has garnered international acclaim. The 20L Keg embodies the essence of this premium lager, created with an unchanged recipe since its inception. The brand remained in its founding family’s ownership until 1989, after which it was acquired by Canada’s Labatt, then Belgium’s Interbrew, and finally, in 1996, by its current owner, Heineken.
Enjoying Birra Moretti is not just about the beer; it’s an experience. With the official Birra Moretti beer glass, designed with a colorful logo, one can truly indulge in the Italian way of life. The iconic chalice enhances the enjoyment of this light, refreshing, and easy-to-drink beer, which is perfect for sharing with loved ones or as a classic pub pint. A single bottle of Birra Moretti Lager contains 123 calories, making it a sensible choice for those conscious of their intake. Indeed, the combination of a flavorful beer and a delicious meal becomes a truly successful feast when enjoyed in good company.
