In the Indian subcontinent, particularly during the holy month of Ramadan, Rooh Afza remains a beloved refreshment. Despite its prohibition in India by the Delhi High Court, the drink’s legacy continues. The syrup, known as the “soul enhancer,” offers a delightful, cost-effective alternative to foreign beverages at just 135 rupees per bottle and 20 rupees per glass.
An essential part of Iftar, Rooh Afza combats the intense heat with its cooling properties. Its preparation involves an Indian employee carefully monitoring the base mixture of sugar and water. This non-alcoholic sherbet concentrate is not just a drink but an experience of refreshment deeply rooted in the cultural fabric of India, Pakistan, and the Middle East.
Among the array of beverages, Rooh Afza stands out for its unique formulation of natural fruit extracts, offering health benefits that have been recognized for over a century. This traditional thirst quencher perfectly complements the spicy dishes of Iftar meals, making it an indispensable part of Ramadan celebrations.
The market has also welcomed new drinks like 10Z, a non-carbonated sports beverage by Shahid Afridi, indicating a dynamic beverage landscape. Yet, Rooh Afza retains its place as a staple summer drink, its history dating back to the early 20th century in pre-partition India.
