As kaffeälskare, or ‘coffee lovers’ in English, our passion for superior quality and taste is deeply rooted in respecting people and the planet throughout the production process. This commitment is driven by the understanding that sunlight can deplete essential nutrients in soil, impacting plant growth. The brand gained recognition with its “Original Bulletproof Coffee,” a unique blend of mycotoxin-free coffee, MCT oil, and grass-fed butter, distinguishing it from regular coffee beans.
The brand’s dedication to sustainability is evident in its restaurant design, featuring chairs made from recycled plastic sourced from Norwegian fish farms. The company’s coffee, renowned for its Scandi style, is rich in antioxidants, nutrients, and natural minerals. By choosing Fairtrade coffee, customers support farmers in overcoming challenges like fluctuating incomes and the climate crisis.
It’s important to note that organic coffee must be transported separately from non-organic coffee to prevent cross-contamination. Non-organic farming often utilizes a variety of synthetic chemicals, including pesticides and herbicides. The company is committed to ethical practices, purchasing only 100% Fairtrade Tea, Coffee, and Cocoa. Since becoming the first Fairtrade-certified coffee company in 1994, Cafédirect has ensured no child labor, fair wages, safe working conditions, and more.
